Job Description
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Base pay range
$100,000.00/yr - $125,000.00/yr
Overview
Were looking for a Digital Marketing Manager to support end-to-end digital marketing initiatives. In this role, youll collaborate cross-functionally and manage the day-to-day execution of full-funnel marketing strategies. Youre someone who enjoys experimentation, embraces iteration, and uses data-driven insights to refine and improve campaigns. This position will oversee both retention and acquisition channels. A balance of analytical thinking and creative instincts is key to success in this role. The position is hybrid , requiring 2 days per week in the LA office .
Key Responsibilities
- Drive revenue growth through full-funnel digital marketing strategies across all channels (email, SMS, paid social, paid search, affiliate, influencer, SEO), leveraging industry best practices and emerging technologies.
- Manage day-to-day operations with performance marketing agencies, particularly across paid search and paid social (Meta, Pinterest, TikTok).
- Oversee email and SMS marketing, coordinating with internal teams to align copy, creative, scheduling, and reporting. Optimize segmentation, testing strategies, and list health (growth and pruning).
- Project-manage all digital marketing assetsfrom creative concepting and briefing to execution and launch across channels.
- Compile and present weekly, monthly, and quarterly reports, generating actionable insights to meet key business goals (sales, traffic, conversion, LTV, etc.).
- Collaborate on the marketing calendar, identifying high-impact moments informed by performance and consumer data.
- Maintain a creative testing roadmap to ensure ongoing experimentation and learning.
- Support forecasting and budget planning, adapting strategies to achieve ROAS and MER targets.
- Perform additional duties as needed to support the broader marketing function.
Qualifications
- Experience with Google Ads, Meta Business Manager, and familiarity with Pinterest and TikTok ad platforms.
- Hands-on experience with Klaviyo, GA4, Shopify, and Asana (or similar project management tools).
- Strategic and analytical thinker with a data-first approach to marketing decisions.
- Highly adaptable in a fast-paced, evolving environment.
- Strong problem-solving skills with the ability to provide actionable recommendations to leadership.
- Exceptionally organized with excellent prioritization, ownership, and follow-through.
Education & Experience
- 5+ years of hands-on experience in digital marketing, ideally within a direct-to-consumer (DTC) environment.
- Bachelors degree in Marketing, Communications, or a related field .
- Ability to synthesize complex data and communicate insights clearly across departments.
- Experience managing multiple priorities and adapting to shifting business needs.
- Proficient in Microsoft Office (Word, Excel, Outlook) and Adobe Creative Suite (Photoshop, Illustrator).
- Collaborative team player who can also work independently.
- Excellent attention to detail and execution under pressure.
Seniorities & Employment
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing
- Industries Retail Apparel and Fashion and Retail Health and Personal Care Products
Medical insurance 401(k)
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Job Tags
Full time, Work at office, Shift work, 2 days per week,